New technology 2024: what trends for the company?

Technological innovations 2024: the year promises to be rich in new developments for entrepreneurs. A list of trends that await you in 2024.

The last two years have been marked by the advent of technological innovations , particularly with the advancement of Artificial Intelligence. This new year 2024 will be no exception to the rule. Indeed, new trends related to technology will punctuate the year for entrepreneurs. According to TechRepublic, 43% of IT budgets will be devoted to the digital transition in 2024, a figure that reflects the current trend. Technological innovations 2024: discover the list of new innovations and their applications in your daily life as an entrepreneur.

Generative Artificial Intelligence (AI)

This is the most discussed technological trend in recent years, with the emergence of Chat GPT at the end of 2022. Since its deployment, artificial intelligence has continued to develop and its applications are now multiple. According to Gartner, 40% of companies will use artificial intelligence applications in 2024 compared to 5% in 2020. This figure could reach 80% by 2026. 

Generative AI can indeed automate many tasks. Thus, by adopting tools integrating AI, you will be able to focus the potential of your employees on more important missions and gain in productivity . Indeed, artificial intelligence has many possible applications and can participate in the improvement of your services. For example, a chatbot to which AI is integrated can considerably improve your customer service .

On the other hand, don’t rush to the first tool you hear about. Take the time to think about your company’s needs. Ask yourself which time-consuming tasks you can optimize with AI and which tool is best suited to help you. Also, remember that these are recent tools and that your employees may need specific training. 

Green technologies are on the rise

It is important to distinguish two areas of reflection on sustainable technology here . Firstly, it is a question of companies adopting more environmentally friendly internal policies. Secondly, it is a question of developing a range of products that make everyday consumption practices sustainable. 

Several large groups have already taken this initiative. Google, for example, plans to make its data centers and campuses carbon neutral by 2030. According to a survey conducted by PWC, 39% of CEOs say they are concerned about the future of their companies and believe that green technologies are the answer to these concerns. Among the innovations allowing companies to save energy is green cloud computing . Cloud computing is indeed a large energy-consuming practice. By turning to less energy-intensive alternatives, companies ensure the reduction of their consumption.

The term sustainable technology can cover several sectors of activity and refer to a wide variety of products and solutions. In concrete terms, it involves offering eco-responsible alternatives to everyday products and services. An example would be the development of electric transport . We can also cite green tech solutions that allow the development or storage of renewable energies . Finally, recycling and the circular economy should become increasingly common models. 

Technological innovation 2024: cybersecurity and cyber resilience

In recent years, cyberattacks have become more frequent. According to Cybersecurity Ventures, the cost of cybercrime worldwide will be $10.5 billion by 2025, up from just $3 billion in 2015. An Accenture report also states that the average cost of a cybercrime incident was $13 million in 2021. 

Thus, technologies related to cybersecurity and cyber resilience are expected to play a key role in 2024. Cyber ​​resilience is a significantly broader concept than cybersecurity. Indeed, the latter encompasses recovery and continuity measures in the event of a cyberattack. Trends for this year are expected to move in particular towards the automation of cyber defense thanks to AI and machine learning. Similarly, companies will adopt more appropriate security measures, including the implementation of continuity protocols and awareness of cybersecurity issues . The aim of these measures will be to detect risks more quickly, in order to remedy them more effectively.

Phygitalization: the union of the physical and the digital

It is also possible to speak of “ phygital convergence ”. The word “ phygital ” is a contraction of the words “ physical ” and “ digital ”. This refers to the gradual erasure of the barrier between digital and reality. Augmented reality (AR) and virtual reality (VR) are concrete examples of technologies that enter the phygital domain.

2024 should see digital technologies continue their evolution and their progressive integration into business tools. 

Quantum computing 

Quantum computing allows computers to perform a large number of calculations simultaneously. This feat is made possible by the mobilization of many elements from quantum physics, such as quantum entanglement and superposition. 

Quantum computing is expected to play a key role in the development of fields requiring a large amount of mathematical calculations. These include: 

Banks and financial services organizations have invested in quantum computing in particular, hoping that the technology will enable the development of artificial intelligence needed to detect fraud and estimate risk .

The tangible effects of the advances made in the field of quantum computing in recent years should bear fruit.

Technological innovations 2024: what impact on employees?

These different trends will have a profound impact on the workforce in many companies. Indeed, you will need your employees to be trained in the use of these different technologies. In some cases, it will be necessary for your employees to gain skills quickly. This requires the implementation of adequate training , once the needs of your company have been identified.

Generative Artificial Intelligence (AI)New advances in AI that

enable: A time saver;
An increase in productivity.
Sustainable technology and green techTrend of companies to limit their environmental impact by turning to less energy-intensive technological innovations (green cloud computing)

Innovation in favor of products enabling:

Making customers’ consumption habits eco-responsible;
Produce or store energy;
Making recycling easier…
Cybersecurity and cyber resilienceIn the future, the focus will be on prevention and rapid action. Professionals will put in place continuity protocols and awareness-raising actions. 
PhygitalizationInnovations that are based on erasing the barrier between the real and the virtual.

Examples: virtual reality and augmented reality
Quantum computingAllows computers to perform a large amount of calculations simultaneously.

Use in areas requiring calculations:
Health (research of medicines)
Meteorology
Banking sector…
Evolution of professionsNeed to set up training to raise awareness among employees about the use of these technological innovations.

Increased role of IT leaders who will have to develop new skills: team management, strategy, etc.

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